✢ 2024 ✢
marketing & sales
Portfolio
by
Carmel ben-Or
I'm a full-stack sales & marketing professional based in Montreal, Canada with over twelve years of experience in omni-channel campaign management
About me
carmel ben-or
I’ve worked with big box retailers, major wholesalers and AAA publishers to plan and execute go-to-market strategies for new products in their respective industries.
I received my MBA in Marketing from McGill University so that I could pursue my passion for combining creative direction with data-informed decision making.
Retail
Delivering the right product to the right people at the right time
Demand planning, Merchandising, Product launch, PDQ design, Sales forecasting, POS analysis, Data reporting, In-store advertising, Focus groups, Supply chain optimization, Environmental sustainability, Pricing, Packaging, Market segmentation, Competitive strategies, Private label,
Crafting content that leads to meaningful touchpoints
eCommerce, Influencer campaigns, TV spots, Omni-channel marketing, Scriptwriting, Storyboarding, Community moderation, Press releases, PPC Advertising, Localization, Sentiment analysis, A/B testing, Content creation, Marketplace syndication
commercial
Growing market share through consistency and ubiquity
B2B Pricing structures, Gap analysis, Sales training, Drop Ship, Content syndication, Freight optimization, Forecasting, SKU rationalization, Networking, Competitive strategy, Trade shows, Sales Incentives, Contract negotiation, Government procurement
